User engagement is critical to running a successful business these days. And, if you don’t have a great user engagement strategy, you’ll get left in the dust.
Not only do you need a great strategy, but you also need to execute that strategy correctly. According to the latest numbers, there are almost 2 billion websites out there, and about 200 million of them are active.
You only have a matter of three seconds to convert your web audience into a subscriber or customer.
If you want to upgrade the quality of your web content, take your digital game to the next level, and increase user engagement…. keep reading.
Click, Browse, Absorb, Convert
Click – Browse – Absorb – Convert, or CBAC is what you need to shoot for when trying to get customers engaged or signed up.
You want them to click on your web link. Browse through the content of your site. Absorb the information you’re providing them. And convert into a subscriber or customer.
If you can make this happen, you’ll have customers for life. They’ll keep coming back to you as an authority in your chosen niche.
When you accomplish this, you’ll cement your brand and business at the top of the mountain of your industry.
1. Engaging Content
There’s so much boring and average content out there these days that it makes people sick. When you create a blog and website content that catches people’s eye and pleasantly surprises them, they take notice.
You need to HOTH them. Hit’ em – Over – The – Head. When someone reads your blog, you want them to feel like they’ve read something they’ve never read before.
They’ve learned something they never thought they would about a subject they may have previously known a lot about.
You can use tactics in your blogs such as:
- Name Dropping
- Being Epic
- Inside Info
- Visuals – Images/Videos/Art
- Be a Visionary
Each of these tactics are great as user engagement tools. If you can create authoritative information content in each of these styles, you’ll have potential and current customers eating out of your hand.
The more you interact with your audience, the better. With the way social media has shortened the gap between business and consumers, you have to be active and engage with your customers. People expect it nowadays.
Make sure you respond to all inquires promptly. Also, make sure you address concerns and have relevant answers to any questions.
You want your audience to feel attached to your brand, and interaction will accomplish this.
Another thing to understand is that you should reach out to them initially instead of always waiting for them to contact you.
3. Go Mobile
A big mistake that some companies make is not optimizing their site for mobile devices. More and more people search with their mobile phones instead of their computers now.
So, making sure your site is accessible to those users is of utmost importance. Having your site ranked both through your desktop site and mobile site will significantly increase your user engagement rate.
4. Speed is Your Friend
Make sure your website loads quickly. As you know, the world we live in doesn’t wait for anything.
People want things fast, and they want them now, especially when browsing the web. If they don’t get what they want quickly, they move on to the next thing.
Let’s say, for instance; you have an e-commerce site that makes $100,000 per day. If you have a one-second delay, that can add up to $2.5 million in lost revenue per year.
Over 70% of mobile users claim they’ve come across a website that loaded too slow for them. Nearly 50% of people expect a site to load in two seconds or less. One-second delay lag can result in about 10% fewer conversions.
If you need a tool to help you figure out what’s causing slower load time, try Google’s PageSpeed Insights.
Keep things simple. By simplifying your design and layout, your brand will come off clear and concise.
Know your optimal ad-to-content ratio. Too many ads will distract consumers from what they came there for. Plus, if you have too many ads, your site is slower.
If you have some content on your site that isn’t high quality, it’s best to remove it.
Google will hold you in higher regard with the low-quality content removed than if you kept it there just for the sake of it. This will also lead to a better user experience on your site.
6. Social Media Plugins
Social media plugins are a great way to increase the interaction of your customers. It allows them to share your stuff easily.
One customer can share your content or products over Facebook, Youtube, Twitter, Instagram, and more in just one minute. Think of how many eyeballs that can bring to your brand.
Add a chatbox to your site too. This also gives your customers more at their finger tips and more ways to engage with you.
7. What Are You Doing?
You need to ask yourself what you’re ultimately trying to accomplish on your site. Are you trying to engage, educate, or sell?
Sure, you may be trying to do all of the above, but you need to have one of these as a central focal point of your site and content.
One of these points needs to be at the core of what you’re doing. One of these needs to be the motivation and undercurrent of everything you write and publish. That goes for promotions, images, and videos too.
Better User Engagement
These seven user engagement tools will bring you a higher quality level of user engagement.
By implementing these seven essential points, you’ll find your site traffic is up, your customers are more eager to visit, and your bottom line will increase.
And remember, Click – Browse – Absorb – Convert; CBAC is your goal to ensure a top-of-the-line user engagement experience.
If you love what you read here, contact us or hit the chatbox and we’ll bring your site and brand to a new level.