In 2020, nearly 70% of web traffic came from mobile devices. This number has been consistently increasing with no indications of slowing down. As more and more people are on their smartphones and on the go, they want to be able to do most things on their phones.
Using an app is typically much easier than trying to go to an organization’s website, especially if it’s not mobile-friendly. Because so many people use apps, you need to make sure your apps are user-friendly, are secure, and are visually appealing, among other things.
Keep reading for our list of must-have mobile app features.
1. Ability for Users to Provide Feedback
How many apps have you stopped using because they constantly have bugs and don’t work properly? That’s the last thing you want to happen to your company’s app, but if there is no easy way for users to provide feedback, it’s a real possibility.
Providing your users with a quick and easy way to report bugs, make complaints, or make suggestions and then actually responding to them (or providing general updates) is crucial for the success of your app. When you pay attention to what they say, it can increase the credibility of your business.
2. Push Notifications
Some people love push notifications and some don’t, but make sure they have the option to opt in to notifications. You can use notifications to let them know when an order has shipped, when you are making updates to the app, or when you are having sales or promotions.
Push notifications can be used to notify your users of whatever information is relevant to your business. It helps engage them, especially if they haven’t opened the app in some time, and you can use it as a way to garner business. If a user isn’t aware of a promo that you are running, for example, but they have push notifications turned on and you send them a note about you may increase your sales with little effort on your part.
3. Social Integration
One of the worst things about using a new app is having to set up an account. Typing in all of your information, picking a password, and agreeing to terms of service is a hassle. With social integration, you can use social media platforms to simply the sign-in process.
For example, if you integrate with Facebook, you can allow users to sign-in with Facebook and retrieve their information from there. This cuts down on the hassle of having to remember yet another username and password and also allows them to share posts from the app.
One way to increase shareability is to integrate with social media. If users aren’t comfortable doing that, though, you should still provide other ways to share. On iPhones, for example, include the share button that allows users to share with friends or family via text or email or share on social media channels, like Facebook, Twitter, Instagram, and Pinterest.
The ability to share also makes it easy for users to share product recommendations with their friends and family or share gift ideas. Sure, they can take a screenshot, but why not make really easy with a share button that allows the receiver to go right to your site to purchase something?
5. One-Click Notification
Make it easy for users to click on your email or phone call and get in touch with you. One-click notification will allow them to click on your email address and have it immediately open in their email function or click on your phone number and immediately have the option to hit call without having to type in the number.
Remember that apps should make things easier for your users, especially as they are often doing things on the go. A user-friendly app that simplifies things is one that users will return to over and over.
6. QR Code Scanning
QR code scanning has been a lifesaver during the pandemic. Many restaurants have eliminated hard copy menus that will be handled by many different customers and instead provided a QR code to scan to access the menu. You can integrate this into your app to direct users to pages on your site.
Another great way to use this is for instruction manuals for products. Save paper and supply costs but providing a QR code for users to scan for in-depth instructions. You can even integrate videos here as well.
The size of your app and how much space it takes up on a smartphone is extremely important. When users get a notification that their phone is running low on space, they’re typically going to look to see what’s taking up all that space, and the first things to go are often apps that are large.
8. Mobile App Customization
We’ve all experienced changes in apps and smartphone layouts that we’ve hated. When Apple updated their operating system in 2019, they moved the email trash icon to the spot where the reply button used to be, causing lots of users to accidentally delete emails that they wanted to reply to.
If you do make updates to your app, use the feedback from users we mentioned above, but also give them the ability to customize things like colors, layout, fonts, and other relevant features. Let the user set up the app in a way that is most functional for them.
The ability to analyze user characteristics is a tool for you and your app developers, not users, but it’s still important. You can use this to track user activity and tailor your app accordingly. Updating your app based on analytics and not just doing so on a whim will help ensure that your updates are effective.
Must-Have Mobile App Features to Consider
If you are in the design stage for your app, be sure to consider these mobile app features that will create a user-friendly product that will boost your sales, credibility, and utility to your customers.
Here at TartLabs, we can help bring your ideas to life. Contact us today to learn more about what we can offer you.