Are you struggling to boost brand awareness, establish your credibility, and generate fresh leads? You’re not alone. With search engine optimization (SEO) and social media, however, you can accomplish these goals and more.
In fact, about 93% of marketers cite more exposure for their business as the main benefit of using social media. SEO can boost your website’s ranking on search engines like Google.
A higher ranking can help you generate more exposure, too.
Not sure how to unite your SEO and social media marketing strategies? Here are the eight tips you need for success.
With these tips, you can gain more exposure than ever before. As more people learn about your business, you can draw in new leads and sales.
Give your business the boost it needs! Get started with these tips for improving your digital marketing strategies today.
1. Consider Your Content Marketing Strategy
Before you can develop an SEO and social media marketing strategy, you need content.
Content is key to improving your search engine ranking. Meanwhile, you’ll struggle to generate engagement on social media without content. Improving your content marketing strategy can benefit your entire digital marketing strategy.
Before you develop your content, think about your target audience. Learn as much as you can about your customers.
For example, what pain points are your customers experiencing?
What keywords do they use during a Google search?
Understanding your target audience will help you create personalized content they care about. Over 60% of consumers expect personalization as a standard of service. About half won’t spend time with content that isn’t relevant to their interests.
If you don’t understand your customers, you won’t create content they care about. They’ll turn to businesses that better understand their needs instead.
Use keyword research to create a list of topics you can cover within your content. Then, experiment with different forms of content, including:
- Blog posts
- Case studies
Reformat your content as needed for social media. For example, you can take a blog post and reformat it into an infographic. You can also combine multiple posts into a single eBook.
For your SEO and social media strategy to work, you’ll need to learn how to optimize your content for focus keywords.
Choose one main keyword for each blog post you create. Make sure the keyword appears in the page:
- Opening paragraph
- Body text
- Closing paragraph
- Header text
- Image alt text
- Meta description
Use secondary keywords to avoid keyword stuffing. Otherwise, Google might penalize your website.
It can take time and practice to learn how SEO works. Consider working with an experienced digital marketing agency. They can ensure you experience the benefits of SEO, including brand awareness.
As you start creating content for SEO and social media, it’s important to focus on quality over quantity.
Google wants to provide its users with helpful, engaging content. Make sure your content is fresh, unique, and informative.
Duplicating someone else’s content could hurt your SEO ranking. People will struggle to find you online as a result. Instead, create content with your target audience and brand in mind.
2. Encourage Sharing
Google uses its search engine algorithm to determine website rankings on search pages. One of the most important ranking factors to consider is backlinks.
Backlinks are links that send someone from one website to your website. You can generate backlinks by encouraging people to share your content.
Make sure it’s easy for people to share content from your website. You can add social media share buttons to get started.
Once you start posting on social media, encourage people to share it with their friends.
Uniting your SEO and social media can help you reach more potential customers online.
3. Optimize Your Profiles
You can also generate backlinks by updating your social media profiles. Visit the social media platforms you use for your business. Make sure you’re linking to your website.
Include a target keyword in your bio as well.
As people click on the link to your website, Google will notice you’re generating traffic from multiple sources. Your SEO ranking could rise, helping you boost brand awareness and generate traffic.
4. Image Optimization
Are you adding images, animations, and other forms of multimedia to your content? Images can boost reader recall up to 65%. People will have an easier time remembering your brand as a result.
Make sure to optimize your images with your target keyword. You should use the keyword within the file name and image alt text.
People who complete image searches will have an easier time finding your SEO and social media content as a result.
5. Improve Your Captions
People won’t pay attention to your social media posts if your captions are dull. Instead, use engaging, interesting captions to draw in readers. Think of different ways to stimulate their minds.
Add your target keyword to the caption, too. That way, you can keep them focused on a single topic.
Then, use a call to action to encourage people to take action. For example, you can encourage them to visit your website for more information. Generating more traffic to your website can boost your SEO ranking.
6. Encourage Conversations
You can also experience the benefits of SEO through social media by encouraging conversations. Ask questions to start a conversation. Then, reply back to keep it going.
Boosting engagement on your social media posts can help you reach more people online.
Here are a few ways you can increase engagement on your website, too.
7. Find an Influencer
You can also improve your social media marketing and SEO efforts by working with an influencer in your industry.
Influencers already have a strong social media following. They can help you reach a broader audience. Influencers can share links to your content, helping you generate more website traffic, too!
Then, you can boost your SEO ranking, gain more social media followers, and improve your overall marketing strategy.
8. Analyze the Data
As you use these eight tips, take the time to review the data from your campaigns.
Which social media posts are gaining engagement? Which blog posts generate the most readers?
Use your data to make more informed decisions for improving campaigns.
Give Business a Boost: 8 Tips for Uniting Your SEO and Social Media Marketing
With SEO and social media marketing, you can expand your reach and boost your business. Your SEO ranking will rise, helping you boost traffic and sales. Get started with these eight tips for uniting your social media marketing and SEO today.
Need help improving your digital marketing strategy? We’re here to help.
Contact us today to get started.