InspirationTipsUI & UX

Here Is Why User Research Is Indispensable in Development

By Gowtham Raj on July 26th, 2019

What is user research? It focuses on understanding user behaviors, motivation, and needs. User research is achieved through task analysis and feedback. It is a field in research that seeks to improve the usability of your products.

Usually, user research interrelates with design.

A designer can also play the roles of a researcher. If the functions are separated, the designers and researchers need to work in collaboration. All the same, the form of user research you conduct depends on the system app, timeline, and your environment.

User research may entail the continuous evaluation of the impacts of the designs on the end users. You should not perform the assessment during the development stage only. Instead, you should also conduct user research after long term use.

User research is one of the most essential components of any development process. Here is why it is so central to any startup.

Competitive Advantage

A good UX gives you a competitive advantage. Positive experience from the client is not limited to good designs and smooth UX. It is the interaction existing between the users and your company.

When you invest your resources on user experience updates, you escalate customer loyalty.  

Some of the successful companies are build based on user experiences. A perfect example is Amazon. The developers conduct regular testing of their User Interfaces to stay updated on the designs.

The firm utilized user research interviews to get feedback. Amazon founder acknowledged his company success to better customer experiences.

The company’s focus on user experience made Amazon the most valuable retailer in the United States. Bezos’ strategy paid off. His winning approach quashed the competitors and made him the wealthiest person.

User research will save you funds in development and make end users loyal to your brand. This is the ultimate goal of every app and website.

UX Improvements

The estimated time spend worldwide in IT is $1 trillion annually. Abandoned projects take 15 percent of these revenues. The developers may spend half of their time reworking on projects that are avoidable.

The cost you spend fixing errors after development is twice as higher as when fixing the mistakes before product development.

In most cases, the error is not always a bug. It could be offered that don’t make sense. Incorrect assumptions of user behaviors.

Confusing navigations: Because of the errors, the central part of the user interface becomes confusing and hard to use. It affects the company’s revenues.

If each of your customers spends $200 per month, and 100 users abandon the app because of poor User Experience, you will lose $20,000 per month. In a year, your company will have lost $240,000. If you fix the user experience issues with $5,000 and rewrite the codes with $15,000 based on the user experience feedback, you will spend $20,000. The improved version of your application and website will save you $220,000.

Understanding Problems and Improving User’s Quality Of Life

By using user-centered approaches, you can understand the problems that need solving. Your organization will be able to come up with a comprehensive way to solve the issues.

Through observations, you are able to interact with a product and service and establish viable alternatives to solve the problem. If the end users face issues, you will be able to deal with it. It’s not ideal to assume that your users have prior knowledge.

Try to create a simple to use design which can be operated by an average user.

Your users may experience two types of products. The first one is the primary and complementary products. Primary products are designed to fulfill specific needs in the market.

For example, you can identify the requirements to create a mobile application that will help people meet their day to day activities that include shopping.

You can also design an app that will help people book doctors’ appointments. These apps improve the quality of life. Your application should solve problems and improve lives.

Complementary products are mostly sold separately. They create demand for each other. Based on user experience feedback, a company can create a unique product that will improve the lives of the users.

User Reactions

While the user doesn’t have the full experience of the whole system, you can be able to learn the peculiar habits of users by carrying out research. Their reactions to various designs and features will help you know where to pay attention.

User interfaces that are based on intuitions are not attractive. They have low conversions and generate lesser revenues. User research will give you an upper hand. You will get feedback from the end users on how to improve your app.

The users can also report bugs and suggest improvements.

You should test the app during the development stage and conduct user experience surveys. By doing that, you will be able to eliminate the bugs based on user insight. Based on what the users want, you will validate their views and make your designs acceptable.

Increase Revenues

When a user is satisfied, the sales increase. However, if an organization artificially stimulates the sale of products using advertisements, the benefits won’t last long.

Contrariwise, increasing organic engagement rather than relying on advertisement is promising. You will be prepared for the future and predict the right course of actions.

Users are frustrated and fail to convert. The user experience research is a perfect technique to understand your customers. Updating your designs to fit the market demands will influence your customers to convert.

Those users with positive user experiences in the app or website are most likely to become brand advocates. Having advocates will automatically generate more leads and revenues.

User Research

You should focus on outcomes. Your team should come up with strategies on how to handle user insight.

User research is essential and should be the foundation of every design work. It validates the direction of your design.

Finally, your company should use qualitative research methods to measure user experience.

Contact us for more tips and ideas. 

By Gowtham Raj

July 26th, 2019