How to Build a Brand Around Your Mobile App

By Gowtham Raj on July 26th, 2019

It’s time to set yourself apart from the rest. 

Whether it’s being the one person in your family to jog every morning or choosing to take on a second job for a savings account, putting in the work pays off. It’ll set you apart from everyone else.

This same idea applies to your business brand. Taking the time to build a brand around your mobile app will take you a step above everyone else. People will see the difference.

If you’re ready to make the jump, keep reading below to learn how to build a brand around your mobile app. Your potential customers are waiting. 

What is a Brand?

The first part of learning how to build a brand is to understand what a brand is. It’s even more important to understand what your specific brand is. 

A brand is how your customers view your service and/or product. It’s what they think of every time someone says your name. It’s everything from the colors, to the font, and all the way to how you format your sentences. 

Your brand is everything you put into it, and a brand will reflect time and effort. Pinpointing the definition of a brand might be hard, but identifying yours should be easy. 

If you’re still unsure what your brand is, first think about what your goal as a business is. Think about how you want people to feel when looking at your webpage or mobile application. These thoughts can lead to defining your brand.

Why a Mobile App?

In the world of handheld technology, there are so many reasons to have a mobile app. Most people are on their phones or tablet more than their desktop. 

Mobile applications are easier to discover than a webpage, and you’re customer service reviews have the potential to soar with a mobile application. You just have to put in the work to create an incredible app. 

Build the Brand

Now that you understand what a brand is and why you should even have a mobile application, it’s time to build a brand around the mobile app. This part takes patience, diligence, and creativity. Don’t worry, it’s worth it. 

When coming up with mobile app brand ideas, you can first check out popular mobile applications. It’s totally okay to gather ideas from already successful applications. 

As you go through a few, jot down things you do and don’t like about the application. You can’t copy from other people, but you can use their ideas as a starting point. 

After you have some ideas, ask yourself, “How is my service or product unique from the others like it?” Finding the answer to this question is vital for a great mobile app brand.

Bringing that uniqueness to life in a mobile application will pull customers in and build customer loyalty. Explore color palettes, navigation options, and ways for customers to directly connect to an employee.

Build a Connection

Having all of the pretty colors and cool pictures will boost immediate appeal to your application. However, building a connection is what will encourage customers to stay and is crucial when learning how to build a brand. 

You can build a connection between you and the customers, or you can build connections among the customers. Whether you focus on one or do both, you’ll be on the road of success. 

Some applications encourage customers to share pictures of them using the products or encourage success stories. These sorts of things allow people to comment back and forth or ask questions. 

You can build connections with customers by opening up to feedback, whether it be good or bad. If you allow feedback, make sure you always respond. Not responding will leave a bad taste in people’s mouths. 

Even if someone has something publicly negative to say, respond with kindness and message them privately to further work something out for their benefit. Simple acts of connection will leave people knowing you are a brand they can trust!

Catch Their Eye

Deep connections are extremely important, but like we said, catching their eye in the first place is too. This part is going to take major creativity and patience.

You need a logo for your mobile application. It needs to be simple yet effective. People should be able to look at your picture logo and have an idea of what you have to offer. 

If you were a photography platform, you probably wouldn’t use a fish as your picture. Keep things easy enough to understand for just about anyone. 

Once people download and log into your application, you want them to see cohesiveness. The look of the application should flow no matter what page they are on at the given moment. 

To draw someone in more, come up with a catchy slogan. It shouldn’t be too wordy, but it can’t be too vague. Run some ideas by your friends, and expect some frustration in this process. 

Content, Content, Content

There’s a weird middle area between the initial attraction of an application and the decision to dedicate to an application. Just like dating, you want to do a little more digging after the initial appeal.

You can keep people digging by providing original and exciting content. This can include photography, video, and customer testimonials. Make sure you also have some sort of page where people can learn more about you and your business.

The content you provide should reflect your brand’s overall message and attitude. This includes the focus of the content, editing style, and tone of the end product. 

Learn How to Build a Brand

Make sure you check out everything above to learn how to build a brand around a mobile application. The future is taking us further into the smartphone world, including mobile applications. Stay ahead of the game.

When building a brand, first establish your goals as a company. Then create eye appeal to draw people in and content to get them to stay. Once you build a connection with them, you’re golden.

For more questions on our digital services, make sure you check out the rest of our page and contact us. 

By Gowtham Raj

July 26th, 2019


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