Great design is about more than just aesthetics.
It feeds into the very fundamentals of the business itself: namely, money.
Indeed, the tiniest design change can make a big financial difference.
Take Bing, for example. The decision to use a particular shade of blue in their links increased their annual revenue by $80 million.
Clearly, clever design that appeals to users can be a major business boon. But user experience (UX) design goes even further. It’s about structural design with customer satisfaction at its heart.
If a marginal alteration to the shade of a blue button can have such a vast impact, then you can only imagine the positives of a total UX overhaul.
User experience and sales go hand in hand. Want to know how?
Keep reading to discover exactly what UX development is and how it drives sales.
What is UX Development?
Firstly, it’s not to be confused with UI (user interface) development.
Generally speaking, UI is about presentation. It’s the interactivity, aesthetics, layout, and looks of a site or application.
By contrast, UX development is about making a digital product straight-forward to use. The idea is to make the experience as satisfying and simple as possible.
At its core, UXD is about enhancing the interaction between product and user. Its structure, usability, and information architecture and so on all must make intuitive sense. No instruction manual should be required to engage and enjoy it.
Updates and alterations may be subtle (such as changes to link colors) or obvious (like navigational changes). Either way, succeed with UXD, and any product stands to gain in popularity.
Start-up businesses and established brands both get a boost to their sales as a result. Here are 6 reasons why:
1. It’s Been Tested
UX doesn’t begin and end with a final product.
Iterations are required for it to be successful.
Proper UXD involves prototyping. This is the beta phase. Mock versions are created that are close enough to the final product to enable accurate testing of it. The tests reveal potential issues to be addressed.
You might be wondering how this increases sales.
Well, those primary tests mean you know the final product will work properly and sell accordingly.
Not only that, but it actually cuts costs overall. The idea is to fail early. Changes to final versions are time-consuming and expensive. Prototyping enables UX designers to accurately estimate time and efforts for implementation, and stop feature creep happening.
Overall, businesses enjoy reduced costs and a greater chance of success.
2. It Improves Customer Relationships
The UX can make or break a relationship with a customer.
Positive experiences lead to positive sentiment and vice versa.
And positive sentiment increases the chance of making a sale. After all, you’re more likely to buy from a service you feel positive about, right? Conversely, you’re unlikely to give your money to someone or something you don’t.
Likewise, a first impression leaves a mark. If it’s good, then repeat use and custom is more likely. Negative, and the opposite is true.
3. It Simplifies the Purchasing Process
More often than not, the harder something is, the less likely you’ll do it.
That’s most definitely true of websites and apps. The longer the customer journey map, the less chance of making a sale. Good UX developers know that. As a result, they’ll design pages with a minimal number of steps to make a purchase.
Amazon is a prime example. The company is downright brilliant at converting. Why?
Because there’s no time for a user to question the purchase. Once details are in the system, one click, and boom! The product’s ordered. No lengthy checkout process. No unnecessary questionnaires. It’s done and dusted in one step. It’s a quality UX.
4. Intuitive Design Leads to Conversions
More often than not, ease of use is directly proportional to sales.
It’s similar to the simplified process we just talked about. But this is about more than just the purchasing process. It’s all-around ease.
Now, your site is probably set up for a particular purpose. You want users to subscribe, buy a product, or sign up to something. Websites that are easy to navigate, learn and understand, will automatically increase the likelihood of success.
It’s equivalent to a tool in your shed. It is more likely to be used when its function is obvious to the untrained eye.
5. It Decreases Bounce Rates
Let’s face it. No-one wants to stay on a webpage that’s awful to use.
It’s as simple as that.
Sites that are awkward, slow, poorly laid-out, contain broken links and have giant chunks of text don’t do well. Users may click through, but they’ll soon click away. That equates to a high bounce rate. And high bounce rates are bad for business. Google will punish it in search results and, with no-one on site, you have no chance of making a sale.
The opposite is true with a low bounce rate. And that’s helped by a great UX.
6. There’s a Call to Action
Calls to action equate to increased conversions.
Users need to be told what to do in order to do it. You might have a subscribe box right beneath every blog article. But, statistically speaking, readers are less likely to use it without an explicit instruction to do so.
The same goes for making a sale. UX developers will include calls to action wherever it makes sense, in order to convert.
Generate Sales Using UX Development
There you have it: exactly how UX development is important to boosting business through sales.
The design of a website or application is crucial to its success. As we’ve seen, even minor changes can make a giant impact. An area in which it makes a particular difference is sales.
Enter the UX.
The process of designing something with customer satisfaction at its heart lends itself to revenue generation. Hopefully, this article has explained why.
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